Jeff Jarvis. D’une limpidité absolue

(…) Instead of saying, “we should have that” (and replicating what is already out there) you say, “what do we do best?” That is, “what is our unique value?” It means that when you sit down to see a story that others have worked on, you should ask, “can we do it better?” If not, then link. And devote your time to what you can do better. (…)

La suite ici, à lire absolument !

Dans la même veine, à découvrir chez MediaShift:

magining a Future for Newspapers

The way it is: Editors assign stories to reporters.
The way it will be: The community helps with story generation through special online forums, blogs and other interactive mechanisms.

The way is: Editors choose which letters to print in the Letters to the Editor section.
The way it will be: An online forum allows all letters to be posted in full.

The way it is: A story runs in the newspaper and is
posted online on the newspaper website. Perhaps another day, the
reporter files a follow-up story.
The way it will be: The story runs in the newspaper
and is posted online, and then is constantly updated by editors, the
reporter and the readers in the community.

The way it is: Newspapers are printed and delivered to homes and businesses.
The way it will be: Newspaper content is beamed to special reader devices that are lightweight, flexible and use low power.

The way it is: Breaking news happens in a community, and a reporter is sent to the scene.
The way it will be: Breaking news happens, and the
editors and reporter scour the neighborhood for people on-the-scene who
might have taken photos, videos or can write up a citizen reports on
what happened.

The way it is: We consider paid reporters and
editors to be professional journalists and everyone else is an amateur
with questionable skills.

The way it will be: We consider everyone to be potential journalists, and there are shades of gray between who is a pro and who is an amateur.